The Sahara Centre is a non-profit organization dedicated to empowering the creative industries as agents of change for a more socially cohesive Nigeria due to their proven capability to amplify messages in subtle and direct ways, across various mediums.

The Sahara Centre’s mandate is clear, to build a more cohesive Nigerian society, and to work with the creative industries to amplify the nation-building messages.

Why? Because we realize that the road ahead requires multiple players and the socio-cultural dimension of sustainability, the people component has hitherto, been neglected, in an organization’s efforts to address cultural change,unlock mindsets, and inspire people.